“Underwear that’s fun to wear!” Who needed a cape when you could be Superman before breakfast? Introduced by Fruit of the Loom in 1978, Underoos transformed ordinary kids’ underwear into superhero gear, complete with colourful matching tops and briefs. Superman could leap tall bunk beds in a single bound, Wonder Woman could lasso the family dog, Batman could patrol the backyard, and Spider-Man could scale the couch cushions! Shazam! Suddenly, bedrooms were secret headquarters, bedsheets were capes, and kids had superpowers hiding in their drawers. Holy underpants, Batman!
Underoos to the Rescue
