In one of the most famous marketing stunts in advertising history, Pepsi set up folding tables in malls across Texas and asked shoppers to taste two unmarked cups of cola, one Pepsi and one Coke, then pick a favourite. When most people preferred the Pepsi cup, the Pepsi Challenge exploded nationwide. The campaign ran for nearly a decade, and shook up Coke in ways neither company could have predicted. Are you team Pepsi or team Coke?
